Our Story

Our Story

LAURELED is a downtown fashion brand based in Germany founded in 2020. The international fashion brand has sorts of collections of Men’s clothing, especially men’s Jeans. LAURELED is operated by a young and international team. 

We love to call ourselves a Denim first company, our very first pair of jeans Black stone 88. Our high-quality denim fabrics are from Nihon Menpu, Kuroki Mills in Okayama Japan, Mt Vernon South Carolina USA. We develop custom denim designs & take care of every little detail such as from the cut to the buttons, rivets, leather patch, stitch count & color to demonstrate a label of quality & visibility of jeans in every single detail. Quality is our strength.